The windy stairs

The Brighton Zip, a lively addition to the city’s iconic seafront, has become a staple of the city’s tourist attractions since its inception in 2017. One visitor recently noted, ‘the windy stairs adds to the tension before whizzing off on the line above the beach’. Located on Madeira Drive, this 300-meter-long zipline is the longest on the south coast and offers elevated views of Brighton’s landmarks, including the Palace Pier and, according to the operators, Seven Sisters cliffs. Originally, the attraction was conceived as a replacement for the Brighton Wheel, which ceased operations in 2016 following Brighton & Hove City Council’s investment in the i360. The site was revitalised by Madeira Leisure Limited, led by Jeffrey Sanders, he who had shrugged off a troubled past (see the Brighton Argus) but who had successfully managed the Brighton Wheel - see also King of the Slot Machines.

The planning process for the Brighton Zip was not without its hurdles. Situated in the East Cliff Conservation Area, planners had to ensure that the zipline’s design would not compromise the area’s wide-open views or harm nearby listed buildings. Concerns about noise, disturbance, and accessibility were addressed through design changes, including reducing the visual impact of the zip tower and ensuring inclusivity for disabled users. Additionally, operational management plans were introduced to mitigate issues like anti-social behaviour and noise, particularly around alcohol sales at its café.

Since opening, the Brighton Zip says it has attracted 25,000 plus riders annually. Over time, it has sought more flexible licensing conditions. This has been a struggle, see this licensing report from 2021, but, nevertheless, it has managed to open a rooftop bar and kitchen. 

The venue says it has embraced a modernised branding strategy aimed at local residents rather than traditional seaside visitors. Despite challenges like staffing shortages during the pandemic and seasonal fluctuations in profitability, the attraction remains committed to year-round operation to provide stable employment for its staff. Brighton Zip boasts dual parallel zip wires, a landing platform that resembles an upturned boat hull, and a 24-meter vertical ‘Drop Zone’. 

Quite a few customers have left reviews on TripAdvisor. Generally they are positive for the zipline experience, but the food and drink reviews are more mixed. Denise Ashford says, ‘the views are great and reasonably priced! One more thing off my bucket list at the age of 73!!'; Rhiaann07 says, ‘What a fun experience - this was one of my dares on my hen and im so glad I didn’t chicken out’; and Paulo T says ‘The windy stairs adds to the tension before whizzing off on the line above the beach. The staff were all really friendly and for a starter zipper like myself this zip line is perfect.’