Today’s Pride parade - the city’s biggest and most colourful annual event - set off at 11 am from Hove Lawns, gathering thousands of float‑decorated participants, drag performers and rainbow‑clad marchers who made their way east along the iconic seafront promenade. They proceeded along Kingsway to turn into West Street and North Street before winding past Old Steine and heading up toward London Road and Preston Road on its way to Preston Park, where the music festival begins.
A watershed moment came in 2011 when financial collapse forced the new Brighton Pride CIC to introduce fencing and ticketing for the Preston Park event, while preserving the seafront parade as free. That move stabilised the event and enabled the creation of a Social Impact Fund which now supports local LGBTQ+ groups.
The COVID‑19 pandemic marked another turning point: both 2020 and 2021 festivals were cancelled (the 2020 edition was replaced by streamed content), breaking the Pride tradition for the first time. In 2022 Pride returned in full force - with headliners Christina Aguilera and Paloma Faith - and a revived focus on activism as well as entertainment. 2023 emphasised trans rights and global solidarity; 2024 featured themes of environmental activism and celebration, headlined by Girls Aloud and Mika.
Economically, Brighton Pride is one of the city’s most vital events. It draws up to 500,000 people over the weekend, accounting for an estimated two per cent of the city’s annual tourism in a single day and generating approximately £30 million in visitor spending. Since 2018 the event has delivered consistent economic benefits and raised more than £1 million annually for community grants.This year 2025 brings further evolution. The theme - ‘Ravishing Rage’ - signals both celebration and resilience, and the event introduces major improvements following widespread community consultation. Notably, the Pride Village Party stage in Kemptown has moved from St James’s Street to Marine Parade, which will remain open for pedestrian and vehicle traffic, while Marine Parade will host a new Street Party featuring outside stages and entertainment.On the festival front, 2025’s Pride on the Park takes place in Preston Park on 2-3 August, headlined by Mariah Carey in a UK festival exclusive - her long‑awaited performance originally planned for 2020 - and supported by acts including Sugababes, Fatboy Slim, Confidence Man, Loreen, Will Young, Natalie Imbruglia, Ashnikko, Slayyyter and Sister Sledge. Hayu, the NBCUniversal reality streaming service, is this year’s headline sponsor, enabling over 150 LGBTQ+ performers across multiple immersive stages.
In sum, today’s procession along Brighton’s seafront is not simply a visual feast - it’s also part of a five‑decade arc of protest turning into celebration, of financial crisis becoming a sustainable model, of pandemic pause and triumphant resurrection, and of ever‑greater economic and cultural significance to both city and community. For further information see Time Out, Brighton and Hove Council, and Wikipedia.