Monday, March 24, 2025

Löyly, Leil and Saunacraft

Löyly, Leil and Saunacraft are good for another five years! Earlier this month, Brighton & Hove City Council approved an application by Beach Box Spa Ltd for ‘a temporary change of use of beach for use as a spa/sauna for period of five years’. The company - set up by Liz Watson and Katie Bracher - first offered a single sauna back in 2018, but since then has expanded to three saunas. In support of the planning approval, the council received hundreds of positive comments. 


Beach Box first operated nearby the early Sea Lanes site; but, it was obliged to close down as the Sea Lanes complex developed. In early 2022, it repositioned its saunas a little further east, at the Banjo Groyne (by this time Liz Watson was the sole owner). A temporary planning permit was granted, to March 2023, and then another to March 2025. However, the most recent planning permission will last till 2030, ‘to allow time for a new, permanent location to be found’. Three conditions are attached to the permit: the land to be restored to its natural condition on or before 30 April 2030; operations limited to the hours of 7am to 10pm; and, a prohibition on any use of external loudspeakers (unless otherwise separately agreed).

Leil, the original sauna, was created from a converted horse box. Aspen-lined it has benches on one level and it boasts a snug, grey, felt ceiling. Löyly was built by the Bristol company Saunacraft, and is the hottest of the three, also aspen-lined. It is said to have a woodland cabin feel, and a maple syrup aroma. Lotta was crafted by local sauna builders, Wildhut, and is cedar clad - cedar having aromatic and antibacterial properties. It offers panoramic ocean views and a capacity of 9/12.

According to the council, some 229 letters in support were received in support of planning permission. The contents are summarised as follows:
‘- Provides health and wellbeing benefits
- Economic boost to local area from employment and tourism
- Positive feature on the seafront with benefit to local community
- Fits with other venues in the area
- Facility is well run and accessible
- No harm to neighbouring amenity
- Generates positive publicity
- Location on the beach benefits the sauna experience’

As well as a range of spa treatments and a forest sauna near Battle, Beach Box also offers a busy schedule of sauna events. This one, on 31 March, looks particularly interesting: New Moon Party. ‘A New Moon offers us an opportunity to set intentions and goals, letting go of limiting beliefs that might hold us back and planting seeds for the future. It feels like a breathe of fresh air for the mind! Our trained Sauna Masters will guide you through a journey for the senses, with sauna rituals, leaves and aromatherapy scents. Enjoy cold plunges between rounds to reset and invigorate. A cosy moment around the firepit, to finish, with post-sauna nibbles under the moonlit sky. Let the warmth of the sauna soothe your body, the coolness of the water awaken your senses, and the magic of the New Moon inspire your soul.’

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