Remembering the Wheel

This week 14 years ago today - on Monday 24 October to coincide with school half-term - the Brighton Wheel formally began turning on Dalton’s Bastion, east of the Palace Pier. The privately funded, 45-metre transportable wheel - variously branded the ‘Brighton O’, the ‘Wheel of Excellence’ and simply the ‘Brighton Wheel’ - was promoted by Paramount Attractions and cost about £6m. 

Temporary planning permission, granted in April 2011, allowed operation until May 2016 and set opening hours from 10am to late evening in the East Cliff conservation area. A Highway Licence followed in August; the German-built R50-SP wheel, fresh from service at the 2010 FIFA World Cup in South Africa, was shipped to Brighton in September while foundations were laid at the seafront site.

Construction saw the partial removal and later reinstatement requirement for listed railings above the site, and sparked local debate about overlooking and heritage impact balanced against economic benefits. The finished installation had 35 standard gondolas plus a VIP pod, a stated 12-minute, three-revolution ride cycle, and typical operating hours of 10am-11pm. Promoters projected about 250,000 riders a year and said around 30 jobs would be created.

Operationally, the Wheel settled quickly into the visitor landscape as a mid-priced panoramic ride east of the pier. But its permission was explicitly time-limited and linked to plans for the i360 ‘vertical pier’ on the west seafront. (See i360 stranded sky high - with sky-high debts).
In 2015 the council rejected a request to extend the Wheel’s stay, and so it made its final rotations on 8 May 2016. Dismantling beginning that same week. The structure was advertised for sale and then put into storage, with no confirmed buyer announced locally. After closure, the site at Dalton’s Bastion was repurposed for a permanent seafront zip-wire (see The windy stairs.)

A large fairground wheel did, however, make a brief comeback: a similar but different structure was hired for the Brighton Christmas Festival in late 2021 and set up on the Old Steine. But it was the Brighton Wheel on Madeira Drive that has left an imprint on the city’s seafront story. More details can be found at Wikipedia and the Brighton Toy Museum. A defunct Brighton Wheel Facebook page can still be visited (and is the source of the night time image above). A time-lapse series of photographs of the The Rise And Fall Of The Brighton Wheel can be found on Jason Arnopps’ website.