Lost Mary found

Found on the beach: Lost Mary. This BM6000 Triple Berry disposable vape is a sub-brand of Elf Bar, made by Shenzhen iMiracle Technology in China. It is a high-capacity, single-use device with a lithium-ion battery and pre-filled nicotine salt e-liquid, non-refillable and not intended for disassembly or routine recycling. According to Wikipedia, Elf Bar’s vapour products are known for their fruity flavours and colourful appearance and were, by 2023, the world’s most popular disposable e-cigarettes.

These vapes have become a common form of coastal litter across the UK. Beach-clean groups consistently report rising numbers of single-use vapes on Brighton’s shoreline, where they join other modern waste such as wet wipes and bottle caps (see this Argus article from 2023). The devices leak plastic fragments, residual nicotine solution and small amounts of battery metals into the environment and must be disposed of as electrical waste, though in practice most end up in general rubbish or on the street.

Nothing about the brand name ‘Lost Mary’ has an official explanation. It was probably crafted to sound personal and provide a narrative, suggesting a figure who is ‘lost’ in a way that aligns with the escapist themes often used in vape marketing, reinforced by pastel, dreamlike packaging. Some reviewers have speculated that ‘Mary’ nods to the slang ‘Mary Jane,’ giving the brand a faint counter-cultural echo without referencing cannabis directly.

UK Vape Scene offers this review: ‘I opted for the Fizzy Cherry flavour, and once the super-quick setup was complete, I was now ready to start vaping. My initial first few puffs on the device were great - the flavour was very tasty without being overly sweet, and Lost Mary seem to have nailed the airflow. There isn't any airflow adjustability which can sometimes be a problem with other kits, but for me the default setting on the BM6000 was just how I would have set it anyway. Although the flavour was great, the one thing I didn't like too much was the nicotine hit. Being someone who uses 10mg nic salts in my usual vape, doubling my strength to 20mg was something I couldn’t get used to right away. Don’t get me wrong, the hit was smooth and wasn't very harsh but it was noticeably more intense than what I usually get from my 10mg Ultimate Nerd Salts.’