Where have all the punters gone?

The Christmas season in Brighton is gathering pace: the Palace Pier tree is up (see yeterday’s post), the promenade lights are on, and this week three very different Santas have announced their festive plans - one greeting families high above the city, one in the heart of the pier, and one welcoming children beside the lifeboats. 

Brighton i360 has unveiled its full programme, with ‘Santa in the Sky’ returning from 11am on selected dates. Flights are scheduled hourly, and each visit promises a meeting with Santa in the clouds, a small gift, photographs, and the satisfaction of being, as the blurb puts it, on Santa’s nice list this year. Tickets for adults are £23.50, with the pod transformed into a mid-air grotto and Santa surrounded by elves and decorations.

For families wanting a longer experience, the i360 is also offering ‘Breakfast with Santa’, a one-hour event starting at 09.00 in the Drift restaurant. A full English breakfast comes with juice or a hot drink, and children can decorate their own bauble, write a letter to Santa, and post it via the ‘Northpole post box’. After breakfast the whole group takes a pod flight at 10.00 to meet Santa in the Sky, with gifts and photo opportunities included. Adult tickets are £32.50.

Down on the seafront the Palace Pier is running its own grotto in the Palm Court Restaurant, with Santa in residence on selected December dates. Families can book a traditional pier-side visit, complete with the arcade lights, deckchair colours and winter sea views that are part of Brighton’s festive backdrop. It offers a more classic, ground-level encounter for those who prefer Santa without the altitude.

Across town Santa will also be putting in a shift at Brighton RNLI, whose volunteers are once again running their own grotto experience inside the lifeboat station. The photographs used in their promotion - Santa in full costume, perched cheerfully beside the D-class inshore lifeboat, yellow wellies and all - underline the RNLI’s characteristically practical approach to Christmas. Families can book timed entry slots, meet Santa in a working coastal rescue environment, and support the lifeboat station’s fundraising at the same time.

Although the three events could not be more different in setting - one 450 feet in the air, one on the pier, and one at beach level beside the Atlantic 85 - all speak to the variety of Brighton’s seasonal offerings, and to how central the Santa visit has become to local December traditions. 

Between the i360’s cloud-level grotto, Palm Court’s pier-side classic, and the lifeboat station’s shoreline version, one might wonder if the place wasn’t over-run with Santas, and whether there are any actual punters left!