Jet skis not great whites

Jet skis - not great whites - are a familiar sight slicing through the waters near Brighton’s Palace Pier, though sometimes they can become so frenzied it is difficult to tell the difference! The main operator offering these central seafront sessions is Simply Good Times, an events company that runs guided jet ski safaris directly from the pebbles. Riders gather just west of the Palace Pier, where they’re kitted out in wetsuits and given a safety briefing before heading out onto the open water.

Prices for these beach-based safaris can appear surprisingly low - sometimes advertised from around £55 per person - but that figure typically reflects group bookings where participants share jet skis and ride in rotation. Rather than operating as a solo rental service, these sessions are designed for hen and stag parties, birthdays, and corporate outings, where the focus is on shared fun and accessible thrills. The jet skis themselves are similar to those used by professional outfits at the Marina - modern, powerful, and fast enough to send a cold plume of salt spray over the Palace Pier's ironwork.

For those seeking a full hour solo on a jet ski - with uninterrupted ride time and private guidance - providers like Lagoon Watersports at Brighton Marina may be a better fit, albeit at a higher price point (around the £150 mark). But if you’re after a taste of jet-powered freedom without leaving the beach, and you don’t mind sharing the ride, then Brighton’s central Jet Ski Safaris offer a rare blend of speed, salt, and spectacle - apparently, with deckchairs and doughnuts waiting when you return.

Jet skiing began in the 1970s with Kawasaki’s original stand-up Jet Ski, and since then, personal watercraft (PWCs) have become a popular form of coastal recreation in the UK. As of 2021, there were an estimated 12,000 to 15,000 jet skis in use across the country, with around 1,200-1,400 new units sold each year (see this government briefing paper). In 2023, UK legislation brought PWCs under the Merchant Shipping Act, following safety concerns and a rise in accidents. This means jet skis are now legally treated as vessels, subject to maritime rules and heavy penalties for misuse.

These photos were shot last weekend from the Palace Pier; and the AI image of a great white is taken from StockCake.