End of the Pier Show

A new chapter in Brighton Beach entertainment - or rather an old chapter renewed - is set to open in Brighton this summer, according to the Brighton and Hove News. The Palace Pier Performers - led by local panto favourites Allison Ferns and Jack Pallister - are preparing to revive a once popular theatre genre - The End of the Pier Show - on Brighton Palace Pier. 

Auditions, described as ‘a kind of Brighton’s got talent,’ will take place on 1 July at Horatio’s, with the first performance scheduled for 11 August and a run through 22 August. According to Brighton and Hove News, the organisers promise a contemporary twist on the classic variety format, seeking dynamic performers who can sing, dance, and act, and emphasising inclusivity for applicants of all backgrounds. Anne Ackord, chief executive of the pier was quoted as saying: ‘I am delighted to both revisit the past and create new memories for today’s visitors with the return of the iconic end of pier entertainment.’

Allison Ferns reflected: ‘My first ever proper job was on the Palace Pier selling seafood and Brighton rock and so it feels really special to be back here. In fact, I’m very much going back to my roots as my first ever performing job was in an end of the pier show in Eastbourne.’

This revival draws on a rich tradition that began in the late Victorian era, when pleasure piers across Britain built theatres at their seaward ends to host variety shows for holidaymakers. End of the pier shows became a hallmark of the British seaside, offering affordable entertainment that mixed comedy, music, dance, and novelty acts for generations of visitors. Though their popularity declined with changing holiday habits in the late 20th century, the format remains a cherished part of coastal culture.

Indeed, today, such anachronistic entertainment has largely disappeared. The Cromer Pier Show with over 70,000 visitors annually is a rare exception - this publicity still (!) can be found at the DayVisits website.