Brighton & Hove City Council has set out detailed proposals for a new King Alfred Leisure Centre on the Hove seafront, with an estimated budget of up to £65 million. Willmott Dixon has been named as the preferred contractor, and the council intends to keep the current centre open for as long as possible while building takes place. The plans will be reviewed by the Place Overview & Scrutiny Committee on Monday 22 September 2025 and then by Cabinet on Thursday 25 September. If approved, the next steps will include public exhibitions, an online consultation, and submission of a full planning application by the end of the year. Construction is not expected to begin before early 2026, and the new centre is currently forecast to open in spring 2028.
The facilities would represent a major upgrade. The scheme includes an eight-lane 25-metre competition pool with spectator seating, a separate six-lane 25-metre learner pool with a moveable floor, and a splash-pad designed for younger children. There would also be a six-court sports hall meeting Sport England requirements, complete with spectator seating, as well as a health and fitness offer centred on a gym with at least 100 stations, an interactive cycling studio, and multiple studios for group activities. A café and on-site parking are also planned. The council highlights that the current main pool has only six lanes and the existing gym, fitted into a former café, offers just 31 stations.
The new building would be located on the western side of the site, where the present car park is, allowing the existing centre to operate while construction progresses. Two design approaches have been tested: one is a taller scheme with two underground parking levels on a smaller footprint, and the other is a low-rise version with surface parking spread more widely across the site. Parking capacity is intended to be similar to the current provision of about 120 spaces, though final details will be confirmed at the planning stage.
Delivery will be via the UK Leisure Framework with Alliance Leisure as development consultant (see ‘Big move forward’ for Alfred). GT3 Architects are leading design, supported by Engenuiti on structural and civil engineering, Van Zyl & de Villiers on mechanical and electrical services, and Hadron Consulting providing project management. Willmott Dixon has been working alongside these teams during the pre-construction phase. Funding would come from government grants, council borrowing, and income raised through the sale of part of the site for residential development, with the new centre expected to generate significant revenues in the long term to help offset costs.
The project is the outcome of the council’s Sports Facilities Investment Plan, adopted in 2021, and a Green Book business case developed with national sports bodies and advisors. More than 20 potential sites were assessed, with only two making the shortlist: the current seafront plot and land south of Sainsbury’s at the Old Shoreham Road/A293 junction. Cabinet members agreed in July 2024 to proceed at the existing site. Sport England and Swim England advised against pursuing a 50-metre pool, citing cost and city-wide provision considerations. A consultation in 2024 drew more than 3,600 responses, with a clear preference for keeping the centre on the seafront.
The proposals also emphasise wider design principles. These include ensuring accessibility and inclusivity, such as provision for gender-neutral changing and a Changing Places facility, embedding low and zero-carbon technologies, designing with coastal resilience and long-term durability in mind, and linking the centre with the recently opened Hove Beach Park to create a combined indoor–outdoor attraction on the seafront. The council has made public the above artist’s impressions: pool interior render (with sea views and spectator seating); east elevation at dusk; and south elevation at dusk.
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