Beach sports company Yellowave has been given permission by the council to turn an old toilet block - but once an Art Deco bowling club house - into a cafe and office on Hove seafront. The project forms part of the 15 million seafront revamp to create Hove Beach Park - see Not the Mary Clarke Park.
Yellowave - which has successfully operated a beach sports facility in Kemp Town for nearly 20 years - was awarded the lease for a second sand sports centre in the city, at Hove Beach Park, last October (see council press release). The new centre will include three sand courts for beach volleyball, beach tennis and footvolley, alongside a multi-use area which can be used for 5-a-side beach soccer, life saving training and fitness. It hopes, it says, that by 1 August 2025, ‘the first players should be enjoying sand between their toes’.
According to Brighton and Hove City Council’s planning report on the project, it received 111 representations in favour, and 91 against. Some residents expressed concerns about the privatisation and commercialisation of public space as well as the effect on the Sackville Gardens Conservation Area. However, according to the Brighton & Hove News, councillor Julie Catell explained: ‘Where a development proposal would lead to less than substantial harm to the significance of a designated heritage site, this should be weighed against the public benefit including, where appropriate, the optimal environmental use. The heritage officer is of the view that this is the case here and welcomed elements such as the active use and repair and restorative works to the former public toilets, the fountain and the upgrading of an under-used site.’
Councillors asked why a private company would be managing the site. The council’s seafront manager Toni Manuel said that the council had indeed looked into running it in-house and using a leisure company. She explained: ‘Somebody who’s operating a padel court may not necessarily be an expert in delivery of sand sports and vice versa. After much deliberation, we decided upon the single independent operator model.’ It is worth noting that, earlier this year, local residents tried, unsuccessfully, to object to the council allowing the bowling club - recently relocated to the new sports hub nearby - a so-called club premises certificate (see Rock ‘n’ roll at the bowls club).With regard, specifically, to conversion of the toilet block into a cafe, the council’s planning report had this to say: ‘The locally listed Public WC Art Deco building (former Kingsway Bowls Club Pavilion) is an important set-piece of Western Lawns seafront, and whilst it has a general form common in the local area with a rectangular footprint interspersed with lines of beach huts and the locally listed decorative wall, it has a unique façade appearance.’